Does Monster Beverage have a long-term partnership with Coca-Cola?

ATLANTA & CORONA, Calif.-- (BUSINESS WIRE)-- The Coca-Cola Company (NYSE: KO) and Monster Beverage Corporation (NASDAQ: MNST) announced today that they have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category.

Will Monster Beverage become a pure energy company?

As regards Monster Beverage, the deal will provide it full access to Coca-Cola’s world-class global distribution network. In addition, the company will benefit from the addition of Coca-Cola’s energy brands and become a pure energy company.

Should Coca-Cola buy Monster Beverage?

Gaining a share of the energy market seems a wise decision for Coca-Cola considering that the category is doing better than other beverages. As regards Monster Beverage, the deal will provide it full access to Coca-Cola’s world-class global distribution network.